Marketing & Advertising

Simmons is a statistical survey of consumer purchases and preferences. For help in using, see this Online Tutorial.

Provides competitive intelligence on over 14,500 media companies and ad agencies. Also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns.

An index with full text of articles from over 3000 business magazines, including peer-reviewed journals. Covers both marketing and advertising.

A collection of full-text market research reports providing details of target markets, competitors, and much more.

Detailed advertising rates, contact information, and circulation data for a variety of media types including magazines, newspapers, radio, TV, and internet. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). 

Marketing Plan Template: Exactly What To Include - Forbes

Sample Marketing Plan - Cengage

What Is A Marketing Plan and How to Make One (20+ Marketing Plan Templates)