Marketing & Advertising

An index with full text of articles from over 3000 business magazines, including peer-reviewed journals. Covers both marketing and advertising.

Simmons is a statistical survey of consumer purchases and preferences. Check out this "How To" guide to learn more about using Catalyst.

A collection of full-text market research reports providing details of target markets, competitors, and much more.

Detailed advertising rates, contact information, and circulation data for a variety of media types including magazines, newspapers, radio, TV, and internet. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). 

Winmo
Provides competitive intelligence on media companies, ad agencies, and more. *Now with data on social media spending!*

Marketing Plan Template: Exactly What To Include - Forbes

Sample Marketing Plan - Cengage

What Is A Marketing Plan and How to Make One (20+ Marketing Plan Templates)