Marketing & Advertising

• Simmons Insights 

  Simmons is a statistical survey of consumer purchases and preferences. For help in using, see this Online Tutorial.

• Winmo

  Provides competitive intelligence on over 14,500 media companies and ad agencies. Also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns.

• Business Source Complete

  An index with full text of articles from over 3000 business magazines, including peer-reviewed journals. Covers both marketing and advertising.

• MarketResearch.com Academic

  A collection of full-text market research reports providing details of target markets, competitors, and much more.

• SRDS Media Solutions

  Detailed advertising rates, contact information, and circulation data for a variety of media types including magazines, newspapers, radio, TV, and internet. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). 

• Marketing Plan Template: Exactly What To Include - Forbes

• Sample Marketing Plan - Cengage

• What Is A Marketing Plan and How to Make One (20+ Marketing Plan Templates)

Advertising Ephemera Collection

Emergence of Advertising Project, Duke University Library