The Advertising Research Foundation is an open forum on consumer research. The ARF provides members and the industry with authoritative reports and white papers on vital topics.
American Demographics publishes articles exploring consumer attitudes and demographics. After the Nov 2004 issue, American Demographics became a section of Advertising Age, available by subscription
BLS conducts two surveys yearly to study Consumer Behavior i.e. American Time Use Survey (ATUS) and Consumer Expenditure Survey (CE)
CMI is a leading source of marketing data and services for the LGBT niche market and produces the Gay and Lesbian Consumer Index.
Check out the data center of this magazine for Advertising spending, Marketing Fact Book. "American Demograhpics" publishes articles exploring consumer attitudes and demographics, is a part of this magazine with a subscription.
Nielsen sells reports on detail customer insights and trends. Some free reports are available on the site.
Each of the Claritas market segments has its own pages that display "snapshots" of the segment's demographic traits, lifestyle preferences and consumer behaviors. Reports are required a fee to purchase
This annual report provides statistical data on African-American earnings, including explanations of the varied definitions and types of income.
The Bureau of Labor Statistics has regular surveys of American buying habits. The web site offers reports and tables from the surveys. Customized tables can also created.
This site is provided by the University of Wisconsin-Milwaukee Employment and Training Institute. Purchasing power statistics can be found by using Census tract maps.
LABORSTA is a web-based site of global employment, unemployment, wages, consumer prices, occupational injuries, and other labor-related industry statistics. You can search by topic (e.g., public sector employment, retail prices of certain items, and so on) or by country or by a specific statistical publication. See also ILO’s library links to other publications about countries around the world on the site at http://www.ilo.org/dyn/depolib
The data series are offered by Selig Center at the Univeristy of Georgia on buying power by states. A summary report is available online.
The Pew Research Center provides information on the issues, attitudes and trends shaping America and the world by conducting public opinion polling and social science research.
These include effective buying income (EBI, a measure of disposable income) and the buying power index (BPI, a measure of spending power based on EBI and additional factors). Demographics are broken out by age, race, city, county and state. The data will be of particular interest to companies running consumer marketing promotions, although any sizable incentive program may be able to use the demographic data to its advantage.
Each year Target Market News publishes a report that breaks down in dollars the impact of the Black Consumer Market.
