In addition to coverage of ad agencies, also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns. Identifies the ad agency used and may include the amount spent and the media used.
Agency ComPile is a directory of North American marketing communications agencies. Established in 1998 by Pile and Company, Agency ComPile provides corporate marketers, procurement, and others interested in the advertising community with relevant information on the leading advertising, public relations, direct marketing, digital, design, sales promotion and media planning/buying agencies in North America.
In addition to advertising rates, contact information, and circulation data for a variety of media types, this database includes demographic and lifestyle interests for counties and market areas (DMAs).
The State of the News Media contains annual reports on the status of American journalism.
Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries. This is not a UTK Library subscription.