The intent of this guideline is to encourage web designers to use text that can be adjustable by users (font size and color, background and foreground color, and line spacing and alignment can be adjusted). Placing text in an image significantly decreases the user's ability to adjust these settings. as such, whenever possible, designers should present the information as text rather than as an image.
The University of Tennessee logo includes text in the image. "The university logo combines two elements: the icon block and the wordmark. Together, these elements uniquely communicate both our tradition of excellence and our position as a dynamic public research university." [2] The text included in the image is considered part of the logo and should NOT be replaced by text.
The graphic above, which contains the text "Image of Text" was created using Photoshop.
Text Styled with CSS
The graphic above, which contains the text "Text Styled with CSS" is being formatted using CSS (Cascading Style Sheets - alters the presentation of a website using markup language like HTML).
These "images" look very similar; however, the CSS styled version can be read by screen-reader and altered by the user. The Photoshop image will distort if altered too much, and the only way that it can be read properly by a screen-reader is by adding the text to an Alt Tag (see the tab Text Alternatives).
Text Styled with CSS