SWOT = Strengths, Weaknesses, Opportunities, Threats.
By analyzing the external environment (threats and opportunities), and your company internal environment (weaknesses and strengths), you can use these techniques to think about the strategies of your organization, your department or your team. You can also apply them in thinking about a process, a marketing campaign, or even your own skills and experience.
Analysis of these 4 qualities provides a good overview of a company's current and future prospects. SWOT analyses can be found in the databases listed below.
If no SWOT analysis is available for your company, look at a competitor or an industry analysis. The SWOT factors are often quite similar for companies in the same industry sector
A scholarly business database providing bibliographic and full-text content covering all disciplines of business.
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Planning, funding, starting, and managing resources for starting and operating a business. Provides sample business plans, journals, multimedia content, and more.
• Access provided by Tennessee Electronic Library (TEL)
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Provides company histories, market share articles, business ranking annual, company profiles and industry profiles.
Offers current Industry Reports and Risk Reports with market trends, statistics and analysis on market size, market share of competitors, industry growth rates, and more.
Trends, challenges, forecasts, financial information and more for hundreds of industries. First Research now part of D&B Hoovers contains quarterly industry reports, marketing templates, and more.
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Offers category specific market research for USA Reports. Each report includes trends, consumer profiles, and interactive databooks.
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