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ctillot1@utk.edu
Advertising
- Catalyst
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Provides U.S. consumer statistics on product usage, spending behavior, and media habits that can be used to create customized reports. The data is generated from the Simmons National Consumer Study (NCS), which samples the U.S. population several times a year.
Online Access - 11 concurrent users. Please log-off when leaving site. - Winmo
Provides competitive intelligence on media companies, ad agencies, and more.
Now includes the new social media spend module that provides a window to digital ad buying behavior and impression data for Twitter, Facebook, Instagram, TikTok, and YouTube.
Public Relations
- Mintel Academic. Mintel ReportsOffers category specific market research for USA Reports. Each report includes trends, consumer profiles, and interactive databooks.
- SRDS Media SolutionsInformation on various types of media including consumer magazines, digital websites, TV and Radio, and out of home advertising. Pricing information and demographic details of the readers of the media are available.
Multi-Media Databases
- American History in Video
Collection of videos documenting events in American history.
- Academic Video Online
A multidisciplinary streaming video collection containing documentaries, films, interviews, music, news programs, and performances.
- Films On Demand
A collection of thousands of educational streaming videos in the Humanities and Sciences. Browse by topic and popular producers.
- Kanopy
Streaming video collections and titles from PBS, BBC, Criterion Collection, Media Education Foundation and more.
- The March of Time
Newsreels historically shown in movie theatres and television produced by Time Inc. from 1935-1967.