Color Contrast Examples | UTK Color Palette | WebAIM Contrast Checker | Guideline Exceptions | Resources
"The intent of this Success Criterion is to provide enough contrast between text and its background so that it can be read..." [1] So, how do you go about determining if the text on your site has a contrast ratio of at least 4.5 to 1? Fortunately, the default text and background colors (dark grey text against a white background) are sufficiently contrasted to pass this test. However, if you really need to alter the color scheme, a few solutions are available.
Best Practice:
Before we jump into the options you available to test your color choices, let's look at some examples of why this is important. We'll begin with four examples of various levels of contrast.
The label "Good" is added to the example with sufficient contrast. "Bad" is added to the examples that do not meet minimum contrast levels. Depending on your own vision level, you may or may not be able to see the contrast levels. As such, the Good/Bad label will be listed inside of the example as well as underneath.
High Contrast - Good
High Contrast - Good
Low Contrast - Bad
Low Contrast - Bad
Color-Blind Inaccessible - Bad
Color-Blind Inaccessible - Bad
Not Enough Contrast - Bad
Not Enough Contrast - Bad
According to the official UTK Brand Guidelines' Accessibility and Color website, "None of our brand colors meets the minimum level of contrast when used in combination with Tennessee Orange. This includes orange text on a white background and white text on an orange background." [2]
This means that orange should not be used as a text or background color.
Not Enough Contrast - Bad
Not Enough Contrast - Bad
Not Enough Contrast - Bad
Not Enough Contrast - Bad
UTK provides a palette of preferred colors to use, which includes online media. The recommended web palette is automatically applied if you use standard font and background colors - including links!
However, there are times when you may need to move outside the standard realm. In these situations, the UT Brand Guideline's website has two pages to reference.
Tip:
Perhaps you need to move away from UT's official branding colors. Your text and background colors will still need to provide sufficient contrast. The website WebAIM: Contrast Checker allows you to enter a foreground color (the text) and a background color.
The site will return results that indicate whether the contrast passes or fails each portion of the guideline.
The results include minimum and maximum requirements for normal text, large text, and graphical / user interface components (like a text entry box).
Best Practice:
Tip:
The caveat to using the WebAIM: Contrast Checker website is that you must know the font and background color's HEX code. (Color HEX codes begin with the pound sign followed by a six numbers/letters. For instance, the color white is #FFFFFF and black is #000000.) Don't worry though, there are several websites available for you to find this information. Such as:
Tips:
Logotypes and incidental text are excluded from this guideline.
"Logo images with text are exempt from some of the accessibility requirements." [3] For instance, according to the WCAG guidelines, "Text that is part of a logo or brand name has no contrast requirement." [1] (Logotypes are also exempt from text in images guidelines, which is covered in the tab Text in Images.)
Example:
UT Logo
The University of Tennessee logo includes white text on an orange background. Variations of the logo also contain orange text on a white background. "The university logo combines two elements: the icon block and the wordmark. Together, these elements uniquely communicate both our tradition of excellence and our position as a dynamic public research university." [4]
The text included in the image is considered part of the logo and therefore is not confined by the color contrast guidelines. However, alternative text should be included (as discussed in the tab Alt Text).
Additionally, even though it is acceptable that the logo contains insufficient contrast, you should not use the same color combinations for text on your guides.
Excerpt from WebAim ©: Contrast and Color Accessibility
WCAG defines four types of incidental text:
As a rule of thumb, text that would be part of the image's alternative text should probably meet contrast requirements while text that would not be added to alternative text can usually be considered incidental. [5]