MRI-Simmons Catalyst

What is this tool? 

Based on a survey of several thousand households, it can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.  Use this guide to learn about the Simmons program, how to search it, and how to interpret the results of your search.

This database contains data from the National Consumer Study on:

• consumer demographics and lifestyle characteristics; 
• consumer psycho-graphics characteristics (behaviors, attitudes, etc.); 
• buying and media habits.
   

STOP! Please note:
When you finish using Catalyst please be sure to log out. If you do not, it will prevent others from using it.
 

When you log on

• Catalyst (formally Simmons OneView) can only be used by 11 searchers at the same time due to our academic licensing restrictions. The 12th person will receive a notification message that s/he needs to try later.
• Catalyst is available for use via the library website.  The academic license does not give us access to data from the last two years.

What about the last version of the tool?
If you prefer to use the older version, just click the LAUNCH button at the top of the page

Click the pdf document to access the user guide. It has in-depth explanations about how to use the consumer insights database. It has screenshots of the tool to help you locate the data and analysis that you need.