This guide was created by Martina Junod, a graduate student in the MSIS program at UTK in 2024.
APA Style
In text citation: (MRI-Simmons, year of study)
For example:
"Survey respondents who drank sprite were more likely to be young adults" (MRI-Simmons, 2021).

APA Bibliographic citation:
MRI-Simmons. (2021). National Consumer Study [CONCISELY DESCRIBE VARIABLE ONE AND
VARIABLE TWO]. Retrieved from MRI-Simmons Catalyst database.
For example:
MRI-Simmons. (2020). Spring 2020 NHCS adult study 12 month [Cell phones / smartphones
services used last 30 days - age, gender] [Data set]. https://simmonsinsights.com/