Business research is the process of collecting and analyzing information to help businesses make better decisions. As a student, learning business research means understanding how to gather data, analyze trends, and apply findings to real-world business challenges. Whether it's studying consumer behavior, market trends, or company performance, business research helps organizations solve problems and make informed choices. By using tools like surveys, interviews, and data analysis, you'll learn how to uncover valuable insights that guide business strategies. Mastering these research skills can give you a competitive edge in your career by helping you think critically and strategically.
The following pages provide an overview of resources to help you with your research. Keep in mind that these merely scratch the surface. For more in-depth assistance, please consult your subject librarian.