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Guide to Data Visualization

Books & Articles



Few, S. (2013). Data Visualization for Human Perception. In The Encyclopedia of Human-Computer Interaction, 2nd Ed. Retrieved from
Healey, C. G., & Enns, J. T. (2012). Attention and Visual Memory in Visualization and Computer Graphics. IEEE Transactions on Visualization and Computer Graphics, 18(7), 1170-1188. doi:10.1109/tvcg.2011.127
Cleveland, W. S., & Mcgill, R. (1984). Graphical Perception: Theory, Experimentation, and Application to the Development of Graphical Methods. Journal of the American Statistical Association, 79(387), 531-554.10.1080/01621459.1984.10478080
Segel, E., & Heer, J. (2010). Narrative visualization: Telling stories with data. IEEE Transactions on Visualization and Computer Graphics, 16(6), 1139-1148. 10.1109/TVCG.2010.179
Robinson, I. (2015). Data visualisation: Contributions to evidence-based decision-making. Retrieved from
Pandey, A. V., Rall, K., Satterthwaite, M., Nov, O., & Bertini, E. (2015). How deceptive are deceptive visualizations?: An empirical analysis of common distortion techniques. Paper presented at the 33rd Annual ACM Conference on human factors in computing systems, 469-1478. 10.1145/2702123.2702608
Hepworth, K. (2016). Big data visualization: promises & pitfallsCommunication Design Quarterly Review, 4(4), 7-19. 10.1145/3071088.3071090
Gelman, A., & Unwin, A. (2013). Infovis and statistical graphics: Different goals, different looks. Journal of Computational and Graphical Statistics, 22(1), 2-28. 10.1080/10618600.2012.761137
Jones, John (2015). Information Graphics and Intuition: Heuristics as a Techne for Visualization​Journal of Business and Technical Communication, 29(3), 284-313. 10.1177/1050651915573943

Authors & Writers

Edward Tufte

Edward Tufte is Professor Emeritus of Political Science, Statistics, and Computer Science at Yale. His work in data visualization is widely considered to be foundational to the field.


William Cleveland

William S. Cleveland is a Professor of Statistics and Professor of Computer Science at Purdue. He is known for his work in data visualization and statistics.


Stephen Few

Stephen Few is the founder and principal of the data visualization consulting agency, Perceptual Edge. His work is informed by his extensive background in business intelligence.


Alberto Cairo

Alberto Cairo is a Professor of Professional Practice and Knight Chair in Visual Journalism at the University of Miami. He is well known for his background and work in data journalism.