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Business: Social Networking for Business : Blogs

This course guide is created for Professor Lisa Murray's class [ENG 295- Business and Technical Communication] (summer 2012)]

Blogger

7 Things You Should Know About Blogs
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Using Blogs in Business Environments

19 Ways to Build Relationships With Blog Comments
Battenberg, Erik. (2008). Connecting with consumers online. Public Relations Tactics, v15, 10, p20.
Droge, C., Stanko, M and Pollitte, W. (2010). Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs. Journal of Product Innovation Management, v27, 1, p66-82.
Esteves, José. (2008). Where is your blog? Business Strategy Review, v19, 4, p62-70.
Foshee, Emily. (2010). Navigating the mommy blogosphere: Reach the world's largest target market. Public Relations Tactics, v17,5, p10.
McKinsey Quarterly. (2012). Inside P&G's digital transformation. McKinsey Quarterly, 1, p62-71.
My Best Advice About Blogging
Yager, Tom. New Rules of Engagement. InfoWorld, v26, 25, p58.
Zeigler, Todd. (2006) Eight ways for organizations to employ new media. Public Relations Tactics, v13, 12, p20.