Studies and Reports
- 2012 Social Media Marketing Industry Report, Mike Stelzner
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This report shows how marketers are using Social Media to grow their businesses. Follow this link and sign up for a free 2012 social media industry report. - Can Social Media Ease Your Business Decisions?
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Given the overwhelming flow of information, both vital and utterly trivial, available to all of us 24/7, has it become easier or harder to make business decisions? Is social media helpful or just another distraction? - Does Social Media Have a Return On Investment?
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Do "likes" and re-tweets add up to sales? Who knows? And who really cares? We're in the I Love Lucy era of social-media marketing, a golden age of unaccountability. - How to Monitor Social Media in 10 Minutes a Day (free E-Book)
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This ebook will teach you the elements you should be monitoring across relevant social media networks. - Research Reports by PowerReviews
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- Social Media Studies by The Center for Marketing Research at the University of Massachusetts
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- Understanding the Value of a Social Media Impression - a Nielsen and Facebook Joint Study
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Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration. This whitepaper takes a deep-dive look into case studies that demonstrate the real "value" of social media impressions and quantifies the extent to which home page impressions drive branding impact and brand 'friending' – an expression of loyalty on the part of a consumer that is welcome feedback for a marketer and a strong indicator of purchase intent. - Women and Social Media 2012
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Statistics about Social Media uses
- 18 Resources for the Social Media Statistics of 2011
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- 26 Promising Social Media Stats for Small Businesses
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- The Network Effect
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The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights in May
By Andrew Lipsman - June 15, 2011 - The State of Social Media by NielsenWire
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- Online Database for Social Media Studies and Reports
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- Marketing in a Digital World SMB & Consumer Survey Results, 2011
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Books about Social Media at Hodges Library
Type in "Social Media" or "Social Networking" in the search box. The library system will list out resources in the subject area.
Developing an Appropriate Use of Social Media Policy
- 10 Must-Haves for Your Social Media Policy (Mashable Business)
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- 10 things you should cover in your social networking policy
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- Online Database of Social Media Policies
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Social Media Monitoring and Analytical Tools
- Postling - Social Media Monitoring Tool
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Monitor what people are saying about your business from your social inbox. Postling helps you monitoring all social activity about your business. Read and respond to comments left on your blog, Facebook, Twitter, LinkedIn and YouTube. - Social Marketing Analytics:A New Framework for Measuring Results in Social Media
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- Social Media Analytics: 4 Tools You May Have Been Missing
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(Buzzstream, ConnectedHQ, Rapportive, CureCRM) - Social Media Marketing: Analytics are free and plentiful, so use them
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(Social Mention, Google Analytics, Insights, Twitrratr)