Research Impact
- is the use of metrics, tools, and techniques to communicate the value of your scholarly work, demonstrate how your work impacts others in your subject discipline and beyond, and ensure that your work is visible and discoverable.
Four ways to measure scholarly research impact:

Source: Priem, J.; Taraborelli, D.; Groth, P.; Neylon, C. Altmetrics: a manifesto (2011)
Why Research Impact matters
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Criterion of funding agencies in considering where to invest research funds
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Research evaluation and management as part of a grant application
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Evidence for promotion such as tenure applications or job applications
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University rankings and institutional publication activities to inform publishing and communication strategy
Research impact measures are different across disciplines such as publication types (e.g. articles vs. monographs), scientific communication nature, publication length and frequency, aging speed of publications. Therefore, Discipline Impact Factor needs to be considered and measuring metrics have to be adapted to suit the discipline in question.