Consumer Demographics
- American FactfinderFrom the U.S. Census Bureau, has both demographic and economic data. Select People from the left menu for the latest population data, then create data sets using the decennial (every 10 years) census or the annual, less detailed, American Community Survey.
- Population & Household Economic Data
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From the U.S Census Bureau, a list of population and household economic data topics covered in the agency's publications. Links are provided to the publications and tables.
- SRDS Media SolutionsDetailed advertising rates, contact information, and circulation data for a variety of media types. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). Must use Internet Explorer.
- American Time Use Survey
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From the U.S. Bureau of Labor Statistics, an annual survey that measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
- Simmons Insights
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Simmons is a market survey including consumer demographics. Not available on the library network. For help in using, see this Online Tutorial. - PassportMarket intelligence on countries, product groups, and consumers from Euromonitor International. UT subscription covers market and economic statistics only.
Consumer Expenditures
- American MarketplaceA publication providing marketing analysis based upon data collected mainly from the federal government. Topics covered include education, health, income, labor force, living arrangements, population, spending, and wealth. This publication is included in the Lexis-Nexis Academic database.
- Consumer Expenditure SurveyFrom the U.S. Bureau of Labor Statistics, two surveys: the quarterly Interview Survey & the Diary Survey. Both provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families & single consumers) characteristics.
- Demographics USACall Number: Ref. HF5415.2 .S84
Available in paper only in Reference. An annual survey of consumer buying power with market, population, household, and retail sales data for the U.S., for states, and for counties. Also has market projections, buying power index, and effective buying income.
- PassportMarket intelligence on countries, product groups, and consumers around the world from Euromonitor International. UT subscription covers market and economic statistics only.
- StatistaStatista is a statistics portal integrating data on over 60,000 topics from over 18,000 sources onto a single platform. This also includes data from the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies.