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From the U.S. Census Bureau, has both demographic and economic data. Select People from the left menu for the latest population data, then create data sets using the decennial (every 10 years) census or the annual, less detailed, American Community Survey.
Detailed advertising rates, contact information, and circulation data for a variety of media types. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). Must use Internet Explorer.
A publication providing marketing analysis based upon data collected mainly from the federal government. Topics covered include education, health, income, labor force, living arrangements, population, spending, and wealth. This publication is included in the Lexis-Nexis Academic database.
From the U.S. Bureau of Labor Statistics, two surveys: the quarterly Interview Survey & the Diary Survey. Both provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families & single consumers) characteristics.
Call Number: Ref. HF5415.2 .S84 Available in paper only in Reference. An annual survey of consumer buying power with market, population, household, and retail sales data for the U.S., for states, and for counties. Also has market projections, buying power index, and effective buying income.
Statista is a statistics portal integrating data on over 60,000 topics from over 18,000 sources onto a single platform. This also includes data from the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies.