Business: Marketing & Advertising: Market Analysis

This site has market research reports on PC, PDA, Smartphone, Cellular Subscribers, Information Appliance and Internet Industry. Full reports are expensive, but the press releases on the site provide useful statistics.

Despite the "Euro" in the name, Euromonitor covers the U.S. and the whole globe. Euromonitor produces extensive market research reports. It is especially strong in its coverage of consumer product market in specific countries. The descriptions of the reports on the site often include an "executive summary" , "highlights" or article sections with useful information.

Market Research World provides a listing of Market Research Findings. The reports themselves are available for a fee.

The IMRI database is hosted on Datastar, Thompson/Dialog’s collection of information databases, which can be accessed by researchers via the web. The IMRI database includes over 50,000 abstracts of Market Research Reports & sources (including journals, databases, audits, published surveys, etc).

The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

The Arbitron site offers free study reports of media audiences for radio, cable TV, internet and online radio.

The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States.

IPUMS-International (Integrated Public Use Microdata Series, International) is the world's largest collection of publicly available individual-level census data.

The Integrated Public Use Microdata Series (IPUMS-USA) consists of more than fifty high-precision samples of the American population drawn from fifteen federal censuses and from the American Community Surveys of 2000-2008.

Kids Count is a national project of the Casey Foundation to measure the educational, social, economic, and physical well-being of children state by state.

Free registration is available to access a limited set of data including population, income, home ownership, and education. The underlying data is derived from government and commercial sources.

This annual report provides statistical data on African-American earnings, including explanations of the varied definitions and types of income.

The Bureau of Labor Statistics has regular surveys of American buying habits. The web site offers reports and tables from the surveys. Customized tables can also created.

This site is provided by the University of Wisconsin-Milwaukee Employment and Training Institute. Purchasing power statistics can be found by using Census tract maps.

LABORSTA is a web-based site of global employment, unemployment, wages, consumer prices, occupational injuries, and other labor-related industry statistics. You can search by topic (e.g., public sector employment, retail prices of certain items, and so on) or by country or by a specific statistical publication. See also ILO’s library links to other publications about countries around the world on the site at http://www.ilo.org/dyn/depolib

The data series are offered by Selig Center at the Univeristy of Georgia on buying power by states. A summary report is available online.

The Pew Research Center provides information on the issues, attitudes and trends shaping America and the world by conducting public opinion polling and social science research.

These include effective buying income (EBI, a measure of disposable income) and the buying power index (BPI, a measure of spending power based on EBI and additional factors). Demographics are broken out by age, race, city, county and state. The data will be of particular interest to companies running consumer marketing promotions, although any sizable incentive program may be able to use the demographic data to its advantage.

Each year Target Market News publishes a report that breaks down in dollars the impact of the Black Consumer Market.

The Advertising Research Foundation is an open forum on consumer research. The ARF provides members and the industry with authoritative reports and white papers on vital topics.

American Demographics publishes articles exploring consumer attitudes and demographics. After the Nov 2004 issue, American Demographics became a section of Advertising Age, available by subscription

BLS conducts two surveys yearly to study Consumer Behavior i.e. American Time Use Survey (ATUS) and Consumer Expenditure Survey (CE)

CMI is a leading source of marketing data and services for the LGBT niche market and produces the Gay and Lesbian Consumer Index.

Check out the data center of this magazine for Advertising spending, Marketing Fact Book. "American Demograhpics" publishes articles exploring consumer attitudes and demographics, is a part of this magazine with a subscription.

Experian Consumer Research collects data on consumer behavior including media consumption and product preferences. Some of their white papers on the site are free.

TGI sells international market and media surveys. You'll find some free reports on consumer segments.

Nielsen sells reports on detail customer insights and trends. Some free reports are available on the site.

Each of the Claritas market segments has its own pages that display "snapshots" of the segment's demographic traits, lifestyle preferences and consumer behaviors. Reports are required a fee to purchase

The Agricultural Marketing Service includes five commodity programs--Dairy, Fruit and Vegetable, Livestock and Seed, Poultry, and Cotton and Tobacco.

Here you can download the full research report (Sept 2010) on smartphone usage in America.

Throughout the year, DMA posts papers on specific topics, relevant to the direct marketing industry

The newsletter section includes some free newsletters with info about consumer attitudes on healthcare, youth, personal finance etc.

This site provides a listing of Academic Marketing Journals Web Sites, Leading Marketing Research Companies and Academic Marketing Research Centers and Institutes.

Summaries of consumer opinion polls on product/service consumption or shopping patterns.

This is a Canadian company site providing you with daily Agriculture News Headlines.

Here is a list of North America and international marketing organizations.

It includes profiles of the restaurant industry in each state, including data on jobs, locations, annual sales. Statistics are based on National Restaurant Association research and federal government data.

The News Coverage Index is an effort to measure and analyze the American news media on a continuing basis.
The Project for Excellence in Journalism offers scholars access to raw data sets from PEJ research. All uses of this data should reference the Project for Excellence in Journalism as the source of the data and acknowledge that the PEJ bears no responsibility for interpretations presented or conclusions reached based on analysis of the data.

Surveys were done by Babson Survey Research Group and Quahog Research Group, LLC

The International Council of Shopping Centers (ICSC) is the global trade association of the shopping center industry. ICSC publishes the Global Public Policy Report quarterly to keep ICSC members informed of legislation and regulation that affect the shopping center industry, not only on Capitol Hill but at the states level.

WARC is the most comprehensive knowledge database available for the worldwide advertising, marketing and media industries.