Market Research
Market research encompasses many things--industry, product, brand, consumer, geography, etc. The choices below include a sampling of all of these.
- AAM (Aliiance for Audited Media, formerly known as Audit Bureau of Circulations)Check this out for total circulation data on
• Newspapers
• Consumer magazines
• Business publications
• Farm publications - Entrepreneur's Resource Center / MarketingNot sure where to start? The Edward Lowe Foundation's Entrepreneur's Resource Center has dozen of articles and quick summaries of how to conduct and use market research.
- PassportMarket intelligence on countries, product groups, and consumers around the world from Euromonitor International. UT subscription covers market and economic statistics only.
- IBISWorld Industry Research ReportsMore than 700 industry categories are surveyed here--select by keyword or industry code for an overview, current conditions, key competitors, outlook, etc.
- MarketResearch.com AcademicA collection of full-text market research reports that may include extended profiles and data about specific industry segments or demographic groups.
- Simmons InsightsSimmons is a market survey of consumer purchases, preferences, and demographic characteristics. For help in using, see this Online Guide. Note: The survey data is an indicator of survey preference, not actual usage statistics.
- SRDS Media SolutionsIn addition to advertising rates, contact information, and circulation data for a variety of media types, this database includes demographic and lifestyle interests for counties and market areas (DMAs). Must use Internet Explorer.
- StatistaStatista is a statistics portal to integrate data on over 60,000 topics from over 18,000 sources onto a single platform. Data sources include market research reports, such as the Ipsos Affluent Survey published annually by Ipsos Media, Simmons National Consumer Studies and Consumer Insights from Scarborough Research, as well as trade publications, scientific journals, and government databases.
- Facts, Figures & the FutureFacts, Figures & the Future is the WEEKLY e-publication focused on delivering the latest consumer data and trend information. Facts, Figures & the Future is published by The Lempert Report / Consumer Insight, Inc.
- Survey of Consumer FinancesThe Survey of Consumer Finances (SCF) is normally a triennial cross-sectional survey of U.S. families. The survey data include information on families’ balance sheets, pensions, income, and demographic characteristics. Information is also included from related surveys of pension providers and the earlier such surveys conducted by the Federal Reserve Board. No other study for the country collects comparable information. Data from the SCF are widely used, from analysis at the Federal Reserve and other branches of government to scholarly work at the major economic research centers.
- Trends - survey results by GallupGallup, Inc., is an American research-based, global performance-management consulting company. Founded by George Gallup in 1935, the company became famous for its public opinion polls, which were conducted in the United States and other countries.
Advertising Ephemera
Collection #a0055-01
Emergence of Advertising Project
Duke University Library
http://library.duke.edu/digitalcollections/eaa/