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Business: Marketing & Advertising: Market Research & Surveys
Simmons is a market survey of consumer purchases, preferences, and demographic characteristics. For help in using, see this Online Guide. Note: The survey data is an indicator of survey preference, not actual usage statistics.
In addition to advertising rates, contact information, and circulation data for a variety of media types, this database includes demographic and lifestyle interests for counties and market areas (DMAs). Must use Internet Explorer.
Statista is a statistics portal to integrate data on over 60,000 topics from over 18,000 sources onto a single platform. Data sources include market research reports, such as the Ipsos Affluent Survey published annually by Ipsos Media, Simmons National Consumer Studies and Consumer Insights from Scarborough Research, as well as trade publications, scientific journals, and government databases.
Facts, Figures & the Future is the WEEKLY e-publication focused on delivering the latest consumer data and trend information. Facts, Figures & the Future is published by The Lempert Report / Consumer Insight, Inc.
The Survey of Consumer Finances (SCF) is normally a triennial cross-sectional survey of U.S. families. The survey data include information on families’ balance sheets, pensions, income, and demographic characteristics. Information is also included from related surveys of pension providers and the earlier such surveys conducted by the Federal Reserve Board. No other study for the country collects comparable information. Data from the SCF are widely used, from analysis at the Federal Reserve and other branches of government to scholarly work at the major economic research centers.
Gallup, Inc., is an American research-based, global performance-management consulting company. Founded by George Gallup in 1935, the company became famous for its public opinion polls, which were conducted in the United States and other countries.
Emergence of Advertising Project
Duke University Library