Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Business: Marketing & Advertising: Advertising Expenditures

Advertising Expenditures

How much is spent to advertise a brand of coffee or a specific car model?  Has spending on Internet advertising outpaced direct mail and outdoor advertising expenditures?  Look for answers to questions like these in the sources listed below.

[Note: Winmo - previously named as Advertising Red BooksAd$pender is discontinued.  Try  Insider Intelligence - previously named as eMarketer for advertising spending.]



Advertising Ephemera Collection #CK0029
Emergence of Advertising Project
Duke University Library