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Business: Marketing & Advertising: Advertising Expenditures

Advertising Expenditures

How much is spent to advertise a brand of coffee or a specific car model?  Has spending on Internet advertising outpaced direct mail and outdoor advertising expenditures?  Look for answers to questions like these in the sources listed below.

Check out UTK Ad$pender Libguide

 

 

Advertising Ephemera Collection #CK0029
Emergence of Advertising Project
Duke University Library
http://library.duke.edu/digitalcollections/eaa/