Business: Marketing & Advertising: Consumer Attitudes & Opinion

Begun in 1963, The Harris Poll weekly column is by Harris Interactive measuring public opinion. The nationally representative polls, conducted both by telephone and online, measure, and trend, the knowledge, opinions, behaviors and motivation of the general public. New survey data on a wide variety of subjects including politics, the economy, healthcare, foreign affairs, science and technology, sports and entertainment, and lifestyles are published weekly.

The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It focuses on seven sectors: global attitudes, religion and public life, the impact of the Internet on American life, social and demographic trends, Hispanic attitudes, journalism, and the press.

The web site for the newsletter Polling Report. This site provides polls from many sources, including Gallup, Harris, Pew Research, and media organizations. Emphasis on public affairs but also some consumer issues.

The American Customer Satisfaction Index (ACSI) releases customer satisfaction benchmarks monthly to bring stakeholders in-depth coverage of various sectors of the economy throughout the entire calendar year. The Index measures over 230 top companies in 43 industries and more than 100 federal and local government services.

Access to survey datasets from Louis Harris polls. To search, select the Data Catalog, then within the Odum Archive choose Public Opinion Data and the Harris Collection.