Polls & Public Opinion
Does public opinion affect consumer behavior? Have attitudes on spending changed? Polls and public opinion surveys can help to provide answers to these questions and more.
- Academic Search CompleteSearch this multidisciplinary database for articles on polls and consumers. Results will include articles drawn from hundreds of magazines and scholarly journals, most including the full text of the article.
- Harris Polls (a Nielsen Company)Begun in 1963, The Harris Poll weekly column is by Harris Interactive measuring public opinion. The nationally representative polls, conducted both by telephone and online, measure, and trend, the knowledge, opinions, behaviors and motivation of the general public. New survey data on a wide variety of subjects including politics, the economy, healthcare, foreign affairs, science and technology, sports and entertainment, and lifestyles are published weekly.
- Pew Research CenterThe Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It focuses on seven sectors: global attitudes, religion and public life, the impact of the Internet on American life, social and demographic trends, Hispanic attitudes, journalism, and the press.
- PollingReport.comThe web site for the newsletter Polling Report. This site provides polls from many sources, including Gallup, Harris, Pew Research, and media organizations. Emphasis on public affairs but also some consumer issues.
- Roper Center for Public Opinion ResearchAn extensive archive of public opinion information providing access to the iPOLL database, a database of 500,000 questions and answers asked in the U.S. since 1935.
The Roper Center is the repository for Gallup opinion surveys from the mid-1930’s to the present:
- The American Customer Satisfaction IndexThe American Customer Satisfaction Index (ACSI) releases customer satisfaction benchmarks monthly to bring stakeholders in-depth coverage of various sectors of the economy throughout the entire calendar year. The Index measures over 230 top companies in 43 industries and more than 100 federal and local government services.
- The Odum Institute for Research in Social ScienceAccess to survey datasets from Louis Harris polls. To search, select the Data Catalog, then within the Odum Archive choose Public Opinion Data and the Harris Collection.
Market Research eBooks at Hodges Library
Advertising Ephemera
Collection #CK0030
Emergence of Advertising Project
Duke University Library
http://library.duke.edu/digitalcollections/eaa/