News & Articles
Catch up with developments in the industry, track ad campaigns, assess markets, and more by locating articles in newspapers and magazines. Most of the indexes below include the full text
of the articles indexed or, alternatively, links to the text via this Find
Text button: 
- Business Source CompleteAn index with full text of articles from over 3000 business magazines, including peer-reviewed journals. Covers both marketing and advertising.
- FactivaAn index of several thousand newspapers and business magazines from around the world. Full text of articles is included. Only 3 simultaneous users, so remember to logout when you are finished!
- Academic Search CompleteThis multidisciplinary database includes articles from hundreds of magazines and scholarly journals, most including the full text of the article. Good for trends, consumer attitudes, etc.
- Gale OneFile: BusinessIndex to business periodicals and newspapers with full text of most articles.
- Communication & Mass Media CompleteCovers journals in communication, mass media, and other closely-related fields of study. Full text of articles from most sources.
Advertising Ephemera Collection #D0295
Emergence of Advertising Project
Duke University Library
http://library.duke.edu/digitalcollections/eaa/