Brands & Market Share
To track brand information or determine market share, try one of these sources.
- Gale Business InsightsFormerly known as "Business & Company Resource Center", this gives you companies and industries research and comparison using industry rankings, company profiles, market share data, investment reports, charts and graphs.
- Business Source CompleteCombine the subject search term “market share” with the name of
a brand, company or product. Join the search terms together using the AND connector. - IBISWorld Industry Research ReportsThe Major Companies section of these industry reports includes a segment on market share of major players in the sector.
- Gale Directory Library(2013 onwards in electronic form.) Lists of market share data compiled from a variety of periodicals for brands, products, and companies in North America. Arranged by industry categories with indexes for subjects, names, and sources.
- Market Share ReporterCall number: Ref. HF5410.M35
Prior to 2013 - in paper copy. Lists of market share data compiled from a variety of periodicals for brands, products, and companies in North America. Arranged by industry categories with indexes for subjects, names, and sources.
- MarketResearch.com AcademicA collection of full-text market research reports that may include market share data in addition to analysis of narrow industry segments.
- PassportProvides comparable statistics for 205 countries on economic indicators, health, foreign trade, environment, lifestyle, industrial and agriculture output, communications and more. Also includes market share data for over 300 consumer products and services.
- StatistaStatistics, reports, and market outlooks to analyze consumer data and related markets.
- Mintel ReportsMintel Oxygen offers market research reports covering US and International food service marketplaces. Each report gives market-share size and trends, and consumer profiles. Reports may be downloaded as RTF and tabular data may also be saved as CSV files. In order to use Mintel Oxygen you must agree to the Mintel Academic Agreement. On first log-in you will need to create a personal profile using your UTK email address which will be used when you log-in in the future.
Advertising Ephemera
Collection #I0074
Emergence of Advertising Project
Duke University Library
http://library.duke.edu/digitalcollections/eaa/