Research Guides: Business: Marketing & Advertising: Media & Ad Agency Directories

Media Directories

Broadcasting & Cable Yearbook
Call number Ref. TK6540.B852
Available in paper only in Reference. Primarily a directory of television and radio stations, cable and satellite operators, and programming services, but also includes some market area statistics.
Editor & Publisher News Section
Editor & Publisher is the authoritative journal covering all aspects of the newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.

Gale Directory Library (GDL)
Call number Ref. PN4699.A94
Use to identify media (newspapers, magazines, newsletters, radio, television, and cable systems) in a specific location. Has indexes of ethnic and fraternal publications, radio station formats, trade and professional publications, and more.

Mondo Times
A worldwide media guide, providing quick facts about newspapers, magazines, radio and tv stations and news agencies worldwide. Provides a brief description, basic contact information and links to media web sites.

SRDS Media Solutions
Detailed advertising rates, contact information, and circulation data for a variety of media types including magazines, newspapers, radio, TV, and internet.

AdForum's Agency Directory
Free access to AdForum's directory of agency profiles.

Winmo (formerly Advertising Redbooks.com)
Provides competitive intelligence on over 14,500 media companies and ad agencies. Lists top personnel, major accounts, total approximate annual billings, and media types used. Also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns. Identifies the ad agency used and may include the amount spent and the media used.

AgencyCompile
Agency ComPile is a directory of North American marketing communications agencies. Established in 1998 by Pile and Company, Agency ComPile provides corporate marketers, procurement, and others interested in the advertising community with relevant information on the leading advertising, public relations, direct marketing, digital, design, sales promotion and media planning/buying agencies in North America.

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Green Book: International Directory of Marketing Research and Services
Profiles marketing research agencies in the U.S. and abroad and the services and facilities available from each. Search by location, research services, research specialty, computer programs used, etc.