Getting Started/Key Databases
Below are the key databases for marketing and advertising research. See also the full list of business related databases for additional options.
- Simmons Insights
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Simmons is a statistical survey of consumer purchases and preferences. For help in using, see this Online Tutorial. - WinmoProvides competitive intelligence on over 14,500 media companies and ad agencies. Also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns.
- Business Source CompleteAn index with full text of articles from over 3000 business magazines, including peer-reviewed journals. Covers both marketing and advertising.
- MarketResearch.com AcademicA collection of full-text market research reports providing details of target markets, competitors, and much more.
- SRDS Media SolutionsDetailed advertising rates, contact information, and circulation data for a variety of media types including magazines, newspapers, radio, TV, and internet. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). Must use Internet Explorer.
Where to find government data during most Federal Gov. websites' shutdown
When there was a lapse in government funding, several government data websites (for instance Census.gov) would be unavailable until further notice. This might cause inconvenience for your research.
I would like to make a note that we have ProQuest Statistical Abstract of the United States or ProQuest Statistical Insight for most government data in e-version. We also have old census data in print on 3/F (call number - HD7293 .A6113).
Another tip that I would like to share with you: If you need information normally housed on one of the affected sites, don't forget about The Wayback Machine (http://archive.org/web/web.php).