Research Guides: Business: Entrepreneurship & Small Business: Industry Analysis

Industry Analysis

For a quick overview of an industry, try one of these library databases.

IBISWorld Industry Research Reports
More than 700 industry categories covered here--select by keyword or industry code.
NetAdvantage
Select Industries from the blue menu bar across the top and choose one of about 60 Industry Surveys from the drop-down box.
MarketResearch.com Academic
A collection of full-text market research reports that may include extended profiles and data about narrow and highly specific industry segments.
Business Source Complete
Search an industry name or the name of a company within the industry; then from the results, click Industry Profiles on the left menu bar.
Please see this FAQ for extra instructions about accessing EBSCOhost databases or ebooks via screen reader or keyboard navigation. For more help, please contact eproblems@utk.edu.

Know Your Industry Codes

Do you know the NAICS or SIC codes for the industry you are researching? These numeric codes were initially assigned to business segments by the U.S. government when collecting statistical data about industries. The NAICS (North American Industry Classification System) codes were adopted in 1997 to replace the older Standard Industrial Classification (SIC) system that is still used by some publishers.

Many business databases allow searching by these industry codes--a quick way to get industry related information.

Find NAICS and SIC codes for a specific industry by using one of these resources: