Journalism and Electronia Media:Ratings/Rankings

This guide presents selected print, electronic, and Internet resources relevant for completing research in Journalism & Electronic Media at the UT Libraries.


Nielsen is the the only source for detailed tv ratings data. UT Libraries does not subscribe to Nielsen.
You can check the Nielsen site to find out about their ratings and data.

Other sources for ratings data.
Provides current weekly network
and cable primetime averages;
Nielsen's daily rankings; and season-to-date top 20 primetime series.

TV by the Numbers 
Includes useful data and analysis about the tv industry.

Ratings data for tv shows for the past fifteen months.

TVB.Org - Television Bureau of Advertising. 

TV shows, ratings, etc. Access to articles in Mediaweek.


Use these databases to find articles about Nielsen ratings. Search "Nielsen ratings" or "television ratings"

Communication & Mass Media Complete:

Business Source Premier 1965+

RDS Business & Industry 1994+

LexisNexis Academic 


ProQuest Statistical Insight 1973+
Select "find a publication" search "nielsen ratings" select "state governments and private sources" adjust date limit.
Write down SRI number. Text on microfiche in Room 120, Documents & Microforms.

TableBase 1997+

Media Literacy Librarian

Michelle Brannen's picture
Michelle Brannen
1015 Volunteer Blvd.
Knoxville, TN 37996
(865) 974-6396 (studio)
(865) 946-2102 (office)

Reference Sources

Broadcasting & Cable Yearbook 
Hodges/ Stacks: TK6540 .B852
Hodges Reference: TK6540 .B852
This reference book provides basic television and cable viewing data.