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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Media & Ad Agency Directories
Resources for researching advertising, marketing, and the media.
A worldwide media guide, providing quick facts about newspapers, magazines, radio and tv stations and news agencies worldwide. Provides a brief description, basic contact information and links to media web sites.
Broadcasting & Cable Yearbook
Call number Ref. TK6540.B852 Available in paper only in Reference. Primarily a directory of television and radio stations, cable and satellite operators, and programming services, but also includes some market area statistics.
Call number Ref. PN4699.A94 Use to identify media (newspapers, magazines, newsletters, radio, television, and cable systems) in a specific location. Has indexes of ethnic and fraternal publications, radio station formats, trade and professional publications, and more.
Editor & Publisher Annual Yearbook
Call number: Ref. PN4700 .E42 Available in paper only in Reference, this directory covers US newspapers and provides management and editorial staff contacts, lists of special editions, circulation data, and much more.
Provides competitive intelligence on over 14,500 media companies and ad agencies. Lists top personnel, major accounts, total approximate annual billings, and media types used. Also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns. Identifies the ad agency used and may include the amount spent and the media used.