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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Consumer Attitudes & Opinion
Resources for researching advertising, marketing, and the media.
The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It focuses on seven sectors: global attitudes, religion and public life, the impact of the Internet on American life, social and demographic trends, Hispanic attitudes, journalism, and the press.
Search this multidisciplinary database for articles on polls and consumers. Results will include articles drawn from hundreds of magazines and scholarly journals, most including the full text of the article.
The web site for the newsletter Polling Report. This site provides polls from many sources, including Gallup, Harris, Pew Research, and media organizations. Emphasis on public affairs but also some consumer issues.
Associate Professor / Librarian for Haslam Business, Advertising, RHTM, Executive MBA programs