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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Consumer Attitudes & Opinion

Resources for researching advertising, marketing, and the media.

Polls & Public Opinion

Does public opinion affect consumer behavior?  Have attitudes on spending changed?  Polls and public opinion surveys can help to provide answers to these questions and more.

Associate Professor / Librarian for Haslam Business, Advertising, RHTM, Executive MBA programs

P. Judy Li, PhD's picture
P. Judy Li, PhD
Phone: 865-974-0013
Judy's academic credentials (all from North America universities): PhD, MLIS, MBA (Entrep.), BA(Business Adm.).
Previously worked as a librarian at: research centers (county public library's Business/Law/Gov subject section, academic libraries' Business section, special libraries with companies in Telecommunication Industry and Finance Industry) - USA, Canada, HongKong (pre-1997 - British National Oversea)