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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Consumer Demographics & Expenditures
Resources for researching advertising, marketing, and the media.
From the U.S. Census Bureau, has both demographic and economic data. Select People from the left menu for the latest population data, then create data sets using the decennial (every 10 years) census or the annual, American Community Survey.
From the U.S. Bureau of Labor Statistics, two surveys: the quarterly Interview Survey & the Diary Survey. Both provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families & single consumers) characteristics.
A publication providing marketing analysis based upon data collected mainly from the federal government. Topics covered include education, health, income, labor force, living arrangements, population, spending, and wealth. This publication is included in the Lexis-Nexis Academic database.
Market intelligence on countries, product groups, and consumers around the world from Euromonitor International. Includes reports on consumer lifestyles. UT subscription covers market and economic statistics only.
Associate Professor / Librarian for Haslam Business, Advertising, RHTM, Executive MBA programs