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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Advertising Expenditures

Resources for researching advertising, marketing, and the media.

Advertising Spending

How much is spent to advertise a brand of coffee or a specific car model?  Has spending on Internet advertising outpaced direct mail and outdoor advertising expenditures?  Look for answers to questions like these in the sources listed below.

Check out UTK Ad$pender Libguide

Associate Professor/ Librarian for all programs at Haslam Business College, Advertising School (Advertising portion only) at Communication and Information Sciences College, RTHM program at Education and Human Science College, all EMBA programs at Graduate

P. Judy Li, PhD's picture
P. Judy Li, PhD
Contact:
Phone: 865-974-0013
Judy's academic credentials (all from North America universities): PhD, MLIS, MBA (Entrep.), BA(Business Adm.).
Previously worked as a librarian at: research centers (county public library's Business/Law/Gov subject section, academic libraries' Business section, special libraries with companies in Telecommunication Industry and Finance Industry) - USA, Canada, HongKong (pre-1997 - British National Oversea)
Subjects:Business