How much is spent to advertise a brand of coffee or a specific car model? Has spending on Internet advertising outpaced direct mail and outdoor advertising expenditures? Look for answers to questions like these in the sources listed below.
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations.
Provide advertising rates, editorial or programming content, circulation and other basic information for a variety of advertising media, including radio, television, newspapers, and consumer magazines.
Statista is a statistics portal integrating data on over 60,000 topics from over 18,000 sources onto a single platform. This also includes data from the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies.
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Associate Professor/ Librarian for all programs at Haslam Business College, Advertising School (Advertising portion only) at Communication and Information Sciences College, RTHM program at Education and Human Science College, all EMBA programs at Graduate
Judy's academic credentials (all from North America universities): PhD, MLIS, MBA (Entrep.), BA(Business Adm.).
Previously worked as a librarian at: research centers (county public library's Business/Law/Gov subject section, academic libraries' Business section, special libraries with companies in Telecommunication Industry and Finance Industry) - USA, Canada, HongKong (pre-1997 - British National Oversea)