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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Market Research (share/rankings)

Resources for researching advertising, marketing, and the media.

Brands, Market Share & Rankings

  • Market Share Reporter
    Call number: Ref. HF5410 .M35
    Available in print in the Reference room, this annual list of market share data for hundreds of products and industries is complied from a variety of sources
  • Business Rankings Annual
    Call number: Ref. HG4050. B88
    Available in print in the Reference room, the rankings in this annual publication are derived from a variety of sources.
  • Tablebase
    This database provides tabular information such as market share, market size, product and brand rankings, and more. Tables are drawn from trade journals, statistical annuals, and from trade association and governmental reports.
  • RDS Business & Industry
    Focuses on facts, figures, events and market information about companies, industries, products and markets with content drawn from trade and industry publications.
  • IBIS World
    Each of the Industry Market Research Reports in this collection includes a section profiling Major Companies. At the beginning of this section the market share of each of these competitors is noted.
  • Fortune 500
    From Fortune magazine, their annual ranking of top corporations.
  • MarketResearch.com Academic
    A collection of full-text market research reports that may include market share data in addition to analysis of narrow industry segments.
  • The Brand Keys Customer Loyalty Engagement Indexsm is an annual syndicated study — initiated in 1997 — that currently examines customers’ relationships with 598 brands in 83 categories. Submit your email to request a copy of the results of this year’s Brand Keys Customer Loyalty Engagement Indexgments.
  • Ratings include "Weekly Ratings", "Season Ratings" and "Cable Ratings".

            

Market Research & Surveys

Market research encompasses many things--industry, product, brand, consumer, geography, etc.  The choices below include a sampling of all of these.

Associate Professor / Librarian for Haslam Business, Advertising, RHTM, Executive MBA programs

P. Judy Li, PhD's picture
P. Judy Li, PhD
Contact:
Phone: 865-974-0013
Judy's academic credentials (all from North America universities): PhD, MLIS, MBA (Entrep.), BA(Business Adm.).
Previously worked as a librarian at: research centers (county public library's Business/Law/Gov subject section, academic libraries' Business section, special libraries with companies in Telecommunication Industry and Finance Industry) - USA, Canada, HongKong (pre-1997 - British National Oversea)
Subjects:Business