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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Market Research (share/rankings)
Resources for researching advertising, marketing, and the media.
This database provides tabular information such as market share, market size, product and brand rankings, and more. Tables are drawn from trade journals, statistical annuals, and from trade association and governmental reports.
The Brand Keys Customer Loyalty Engagement Indexsm is an annual syndicated study — initiated in 1997 — that currently examines customers’ relationships with 598 brands in 83 categories. Submit your email to request a copy of the results of this year’s Brand Keys Customer Loyalty Engagement Indexgments.
Simmons OneView (formerly Simmons Choices3) provides access to U.S. consumer statistics on product usage, spending behavior, media habits and more. This database can be used to create customized reports analyzing the demographics and users' psychographic characteristics of product usage. The data is generated from the Simmons National Consumer Study (NCS), which does sampling U.S. population several times a year.
For help in using, see this UT Libraries Research Guide .
In addition to advertising rates, contact information, and circulation data for a variety of media types, this database includes demographic and lifestyle interests for counties and market areas (DMAs). Must use Internet Explorer.