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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Advertising Organizations/Associations

Resources for researching advertising, marketing, and the media.


The Ad Council
The Ad Council produces, distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies. The site includes news, a calendar of events, and research results.

American Advertising Federation
The AAF site has a directory of organizational members, a governmental relations section, information on professional development, links to local and college chapters, information about the AAF's involvement in promoting diversity and public service, lists of advertising awards, and a calendar of events.

American Association of Advertising Agencies
AAAA is the national trade organization representing the advertising agency business. 

American Marketing Association
The American Marketing Association is an international professional organization for people involved in the practice, study and teaching of marketing." This web site contains information on marketing certification programs, jobs, news and much more.  

Association of National Advertisers
Provides information about the organization and its committees, government relations, the association magazine and other publications, employment opportunities, and conferences and seminars.

The Direct Marketing Association
The leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. The site includes events and education, research, government, and resources sections.

emarketing Association
The eMarketing Association (eMA) is the world's largest international association of emarketing professionals. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community.

Associate Professor / Librarian for Haslam Business, Advertising, RHTM, Executive MBA programs