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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Journals/Databases
Resources for researching advertising, marketing, and the media.
Periodical publications are useful sources for the researcher interested in advertising and marketing. Search the Online Catalog by title or subject to find print and electronic journals to which the Libraries subscribes. To find a list by subject, search Advertising--Periodicals. Click the 'Find Items' button for individual holdings. You may need to check both the E-Journalslist and UT Catalog to see if a periodical is available electronically.
Use this link to Google Scholar to search scholarly publications.
See our Tutorials page for information on how to easily configure Google Scholar with our University of Tennessee subscriptions.
If you are looking for a specific article, use the CITATION LINKER to find the article in a UT Libraries database. Enter the citation into the appropriate fields and click "Go." A window will pop up with the option to click to go to the full text of the article if available.