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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations: Public Relations

Resources for researching advertising, marketing, and the media.

Journals

Periodical publications are useful sources for the researcher interested in public relations. Key Journal titles include:

Journal of public relations research
Public Relations Journal
Public Relations Quarterly
Public Relations Research Annual
Public Relations Review.
Public Relations Tactics
Strategic Public Relations

Trade News:
PR week
A weekly publication for the PR industry.
Public Relations Strategist
Quarterly publication of the PRSA

Other Public Relations e-journals

Online Sources

    Databases

    Reference Sources

    New Books/Public Relations (HD59-59.6;HM1221)

    Associate Professor / Librarian for Haslam Business, Advertising, RHTM, Executive MBA programs

    P. Judy Li, PhD's picture
    P. Judy Li, PhD
    Contact:
    Phone: 865-974-0013
    Judy's academic credentials (all from North America universities): PhD, MLIS, MBA (Entrep.), BA(Business Adm.).
    Previously worked as a librarian at: research centers (county public library's Business/Law/Gov subject section, academic libraries' Business section, special libraries with companies in Telecommunication Industry and Finance Industry) - USA, Canada, HongKong (pre-1997 - British National Oversea)
    Subjects:Business