Ad$pender™ is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
Ad$pender is available for use via the library website. Our subscription of Ad$pender has 3 user login accounts at the same time. When you finish using Ad$pender please be sure to close browser allowing another person to access and use Ad$pender.
Date Coverage: 1995 – current. Data are generally available within 4-8 weeks of air date. For exact dates click “Show Data Availability” at the bottom of time period screen.
Media Coverage: Television ( network, cable, spot, Spanish-language network, syndicated), Radio (Network, national spot, local), Magazines (consumer, b-to-b, local, Sunday, Spanish-language), Newspapers (national, local, Spanish-language), Internet, Outdoor
When to Use: Find how, when and where the competition spends their advertising dollars. Advertising expenditures can be examined in 18 media types and ranked by brand, product or media.
Print/Download – Once a report is displayed use the toolbar options to print, save or email a report.