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Business: Ad$pender: Getting Started

This guide explains how to search the database and provides the video explaining how to interpret the results.

Getting Started



This database will sunset by the end of December 2021.  Please contact your subject librarian for other alternatives.

 Ad$pender™ is a tool that allows you to view a top-level summary of the multi-media advertising marketplace.  Ad$pender monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. 

Ad$pender is available for use via the library website.  Our subscription of Ad$pender has 3 user login accounts at the same time. When you finish using Ad$pender please be sure to close browser allowing another person to access and use Ad$pender.


Date Coverage: 1995 – current.  Data are generally available within 4-8 weeks of air date.  For exact dates click “Show Data Availability” at the bottom of time period screen.

Media Coverage:  Television ( network, cable, spot, Spanish-language network, syndicated), Radio (Network, national spot, local), Magazines (consumer, b-to-b, local, Sunday, Spanish-language), Newspapers (national, local, Spanish-language), Internet, Outdoor

When to Use:  Find how, when and where the competition spends their advertising dollars. Advertising expenditures can be examined in 18 media types and ranked by brand, product or media.

Print/Download – Once a report is displayed use the toolbar options to print, save or email a report.

Associate Professor / Librarian for Haslam Business College, Education College's Retail/Tourism/Hospitality Management School, all Executive distance MBA programs

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P. Judy Li, PhD
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Subjects: Business