Simmons Study of Media and Markets, Simmons OneView (formerly known as Simmons Choices 3) database contains data from the National Consumer Study on:
consumer demographics and lifestyle characteristics
consumer psychographics characteristics (behaviors, attitudes, etc.)
buying and media habits
Based on a survey of several thousand households, it can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Use this guide to learn about the Simmons program, how to search it, and how to interpret the results of your search.
Simmons is available for use via the library website . The academic license provides access to data that is 2 years old. Simmons OneView can only be used by 11 searchers at the same time due to our academic licensing restrictions. The 12th person will receive a notification message that s/he needs to try later.
Message from Simmons: The new data is added upon renewal. Academic access is two years behind our current commercial releases. We try our best to align all academic license to the releases as much as possible (i.e. Fall 2014 is scheduled to be released in Feb. 2015 and upon your renewal in Feb. 2015, you will receive the Fall 2012 release).
When you finish using Simmons OneView please be sure to log out allowing another person to access and use Simmons OneView.
Regular Maintenance Notes: Simmons software upgrades occur on Wednesdays - 10 PM ET - access restored as soon as possible, but Simmons reserves right to keep the system offline until 6 a.m. ET the following Thursday morning; System maintenance is also performed the first Saturday of each month between 10 a.m. and 3 p.m. ET.
Assistant Professor / Business Librarian