Getting Started/Key Databases
Below are the key databases for marketing and advertising research. See also the full list of business related databases for additional options.
- Simmons Study of Media & MarketsSimmons is a market survey of consumer purchases, preferences, and demographics. For help in using, see this Online Tutorial.
- Ad$penderTracks advertising expenditures for products, brands, and companies.
- Advertising Redbooks.comProvides competitive intelligence on over 14,500 media companies and ad agencies. Also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns.
- Business Source CompleteAn index with full text of articles from over 3000 business magazines, including peer-reviewed journals. Covers both marketing and advertising.
- MarketResearch.com AcademicA collection of full-text market research reports providing details of target markets, competitors, and much more.
- RDS Business & IndustryIndex of trade and industry journals covering company, industry, and product information. Useful in tracking advertising and marketing strategies.
- SRDS Media SolutionsDetailed advertising rates, contact information, and circulation data for a variety of media types including magazines, newspapers, radio, TV, and internet. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). Must use Internet Explorer.
Assistant Professor / Business Librarian |
 P. Judy Li Chat requires JavaScript. Contact Info Learning/Engagement Department John C. Hodges Library 1015 Volunteer Boulevard Knoxville, TN 37996-1000 Phone: 865-974-0013 Academic Credentials: BA(Business Admin), MLIS, MBA(Entrepreneurship) |
Loading...
