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Advertising and Public Relations - a subject guide for The School of Advertising and Public Relations  

Resources for researching advertising, marketing, and the media.
Last Updated: Apr 21, 2014 URL: http://libguides.utk.edu/advertising Print Guide RSS Updates

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School of Advertising & Public Relations

College of Communication and Information

Judy Li - Library Liaison for Advertising

Robin Bedenbaugh - Library Liaison for Public Relations

 

Finding Library Materials

 

Web Resources

 

Advertising Reference Sources

The Advertising Age Encyclopedia of Advertising
Hodges Reference HF5803.A38 2003

Advertising media A to Z : the definitive resource for media planning, buying, and research.
Hodges Library / Stacks: HF5826.5 .S848 2004 Publisher description

Do's and Don'ts in Advertising
Hodges Reference HF5831.N28
A reference compendium of the rules, regulations, laws and standards that regulate the advertising industry. It clarifies and explains the Advertising Code of American Business and other industry codes. (looseleaf)

Encyclopedia of International Media and Communications
4 vols. Hodges Reference /P87.5 .E532 2003

The Sage Handbook of Advertising
Hodges Library / Stacks: HF5823.S17 2007

Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research and Buying
ebook by Helen Katz. Routledge, 2010. 4th ed.
A media handbook for planning, buying and research work.

Bowker’s News Media Directory  

Hodges Reference PN4840 .W67 2009
Vol. 1, Newspaper directory; Vol. 2, Magazine and newsletter directory; Vol. 3, TV and radio directory. Includes listings for media with advertising rates.

Advertising and Public Relations Research
Hodges Stacks HF5814 .A32 2010  

Broadcasting & Cable Yearbook
Print only. Latest Hodges Reference: TK6540 .B852
Geographic index of cities and their radio and T.V. stations, affiliations, and advertising rates. Includes brief profiles of audiences.

Assistant Professor / Business Librarian

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Judy Li
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Learning, Research/Engagement 865-974-0013
Credentials: BA(BA), MLIS, MBA, now in doctoral program. Worked: research centers (public, academic and special) - USA, Canada, HongKong
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Librarian

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Robin A. Bedenbaugh
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552B Hodges Library
(865) 974-0430
rbedenbaugh@utk.edu
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